Archive - The Shift

Are you talking to everyone and reaching no one?

Describe ONE person to build your business

May 2 • Francesco Buonaurio

April 2026

Nobody around you will understand why you are doing this, do it anyway

I owe everything to about 4 people

Apr 29 • Francesco Buonaurio

The people who know the most are the ones not posting, here is why

It starts from ONE thing you know that most people in your field get wrong

Apr 29 • Francesco Buonaurio

If you have no idea what you stand for, start from this

Known for - Known against and what it means for you

Apr 29 • Francesco Buonaurio

What I saw happen to the managers at Warner Bros that was predicted centuries ago

Engels Pause and the visibility lag

Apr 29 • Francesco Buonaurio

The one sentence that changes how people see you

The Credibility Line. One sentence. Three parts.

Apr 29 • Francesco Buonaurio

The career move nobody in my industry talks about

This is the first issue of The Shift. I will keep it short.

Apr 29

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