The people who know the most are the ones not posting, here is why
It starts from ONE thing you know that most people in your field get wrong
What I’m Seeing
There is a pattern I keep noticing and it is the opposite of what most people assume.
The professionals who have the least to say are posting constantly.
The professionals who have the most to say are posting nothing.
I am not talking about imposter syndrome.
That term gets thrown around so loosely it has lost all meaning.
I am talking about something more specific: the paralysis that comes from knowing too much.
When you have 10 or 15 years of experience or more, you understand nuance.
You know that the answer to most questions is “it depends.”
You know that the confident, simple takes flooding your LinkedIn feed are often wrong, or at best, incomplete.
And so you hesitate.
Because the moment you open a blank post, your brain starts adding caveats, qualifications, edge cases.
By the time you have mentally drafted something that feels accurate enough to publish, it is 2,000 words long and you are exhausted. So you close the tab.
Meanwhile, someone with two years of experience just posted a confident take that oversimplifies everything you know.
And it got 500 likes.
So here is my take.
One Framework: The 80% Rule
The thing that eventually got me moving was a simple realisation: my 80% is better than most people’s 100%.
If you have been in your field for 10 or 15 years, a post you write in five minutes, off the top of your head, no research, no editing, is still drawing on a decade of pattern recognition, real experience, and hard-won lessons.
It might feel incomplete to you. It might feel obvious.
But to your audience, it is more useful than the perfectly polished post from someone with two years of experience who has never actually done the work at scale.
Your bar for what counts as “good enough to publish” is set by your expertise.
That is the problem.
You are comparing what you write to what you know, and the gap feels embarrassing.
But your audience is not comparing your post to your full knowledge.
They are comparing it to everything else in their feed. And your 80% wins that comparison almost every time.
Here is what helped me practically:
Pick ONE thing you know that most people in your field get wrong.
Not five things. One.
State the wrong belief.
Then state what you know to be true instead.
Then give one example from your experience.
That is a post. It is not everything you know. It is one useful idea from someone who has earned the right to share it.
The irony is this: the person with two years of experience who posts confidently is reaching your audience right now.
They are shaping how your industry is understood.
Your 80% would correct half of what they are saying. But it only counts if you publish it.
The Build Update
I am building Showrunner.one, a tool that gives professionals expert-level content guidance when they are just getting started. Still early. Still evolving.
I am also making content on the side, all this while co-owning YouTube channels, which is what keeps the show on the road (see previous posts).
If you are curious about what I am building, just copy “showrunner.one” in your browser, you will see what it looks like before anyone else!
One Thing to Try This Week
You have been sitting on something. A take, an observation, a correction to something everyone in your industry gets wrong. You have probably thought about posting it more than once and talked yourself out of it every time.
This week, write it. Three to five sentences. Apply the 80% Rule: useful beats complete.
Then publish it before your brain finds a reason not to.
Reply if you do. I want to see what the experts are finally saying.
Francesco