Why subscribe?

The Shift is my newsletter on media power, online narratives, and attention.
If you feel disoriented by the feed but don’t want to unplug, you’re in the right place.

I write about how modern media systems shape what we believe, what we fear, and what we pay attention to.

My goal is simple: help digitally overwhelmed professionals build cognitive autonomy in an algorithmic world.

Subscribe to get full access to the newsletter and publication archives.

About me

I'm Francesco. I spent 13 years inside the attention economy.
The last role was Head of EMEA YouTube Strategy at Warner Bros, a job that, on paper, should have kept me there for another decade.

Now writing to make the machine visible.

I left at the peak. Not because the job failed. Because the data did.

- Francesco


Subscribe to get full access to the newsletter and publication archives.